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Crayola

The Crayola brand essence clearly defines what Crayola means to our consumers, our customers, our suppliers, and ourselves. We believe that “What if?” is the greatest question in the world, a question that makes the impossible permissible.  It’s also a question that helps Crayolians think more like kids – our #1 consumer. At Crayola, our purpose is to help parents and educators raise creatively-alive kids.  We want to help kids ask those “what if?” questions that keep them curious. So, our goal is to free the “What If?” questions in kids’ minds.

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