Welcome to Our Online Toy Store!

Raff and Friends Toy Store Is OPEN for curbside pickup 11-4 on Saturday and Wednesday for now! We will add more days when needed.

Raff's Playland is CLOSED!

Raff and Friends online store is OPEN!


We will continue to update our customers with any changes on our Facebook page. Stay safe and healthy! 



For anyone not on our mailing list, you can click the link below to read our most recent email conecerning COVID-19 updates. 


Don't forget your reusable bags!


Raff's Playland

Raff''s Playland is a creative playcenter for children to play with their caregivers.

Appropriate for ages 2-8 years old. 

There is a grocery store, police station, fire truck, animal hospital, park, library and restaurant.

Admission is $10/child and $5/adult for the day.

Packages are also available for multi-visits and families. 

HOURS: Monday-Saturday 11am-7pm

Sunday 12pm-4pm

See our Playland Page for More Info!


Raff & Friends is officially HIRING!! We are looking for friendly, outgoing, hard working, honest and committed individuals. Gift wrapping skills are a plus. At Raff & Friends we are committed to treating every customer as a unique individual and strive to help each person find their perfect gift or item with a friendly smile.

Part Time Shift Available:

Mornings & Weekends. Sundays are a must! 

Anyone interested must come to the store to pick up the application. Please call for questions. 


Upcoming Birthday or Celebration?

Come into Raff and Friends to create a physical WISH BOX of items you or your child would like and then WE will create a Wishlist for your child on our website from their selections!

(Click the photo below for more information on Wishlists.)

Call or stop in to ask us about our Wish Boxes! 


 Our Store!








 Shopping Guide

Baby (0-2)





Toddler (3-5)




Children (6-12)






Youth (13-17)






Young Adult (18+)









Welcome to "Raff and Friends." We are a locally owned toy store located in the Eastern Hills Mall, Clarence, New York. We are committed to excellence when it comes to the products for you and your family. 

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the entire family.

Raff and Friends is a locally owned toy store located in the  Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading toy companies. 

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 and visit our website at raffandfreinds.com.


Staff Favorites

Winter Wonderland

Plasma Car

5072 NHL® Boston Bruins® Goalie

Award Winners


Snap Circuits SOUND

First Shapes Jumbo Knob

Raff and Friends


Raff's Magic Touch

Raff and the Magical Tour