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Welcome to Our Online Toy Store!



















Toddler (3-5)





Children (6-12)





Youth (13-17)




Young Adult (18+)










Welcome to "Raff and Friends." We are a locally owned toy store located in the Eastern Hills Mall, Clarence, New York. We are committed to excellence when it comes to the products for you and your family. 

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the entire family.

Raff and Friends is a locally owned toy store located in the  Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading toy companies. 

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 and visit our website at


Staff Favorites

Liquid Glass

Clue Classic

Celestine - 2018 Holiday Horse

Award Winners

Red Riding Hood Finger Puppets

Pull-Back Marble Racer: Red

Exit: The Pharaoh's Tomb

Raff and Friends


Raff's Magic Touch

Raff and the Magical Tour