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Welcome to Our Online Toy Store!

         Raff and Friends is hosting a Playmobil Raffle to Benefit Courage of Carly Fund

Roswell Park Cancer Institute

(Jan 15th - Feb 11th)

Click the Playmobil Logo below to view the 10 sets being raffled along with their ticket cost.

Our online shoppers can now take part in this great fundraiser as well as our in-store customers.





Toddler (3-5)


Children (6-12)


Youth (13-17)

Young Adult (18+)





Welcome to "Raff and Friends." We are a locally owned toy store located in the Eastern Hills Mall, Clarence, New York. We are committed to excellence when it comes to the products for you and your family. 

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the entire family.

Raff and Friends is a locally owned toy store located in the  Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading toy companies. 

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 and visit our website at


Staff Favorites

Winter Wonderland

Hop & Squeak Pogo Jumper

Charlie and the Cardboard Box by Michael DeBellis Jr.

Award Winners

Tranquil TurtleĀ® - Aqua



Raff and Friends

Raff's Magic Touch

Raff and the Magical Tour

Locker Ladder