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Welcome to Our Online Toy Store!


Now Hiring for the Holiday Season!


Stop by Raff and Friends to pick up an application.

Part Time Days & Some Weekends

Part Time Evening & Some Weekends

Looking for individuals who are:


Hard Working

Customer/Child Friendly

Interested in Learning & Selling Children’s Products


Check Out Our New Products

New Line: Lee Publications

Invisible Ink and Magic Pen Painting Books


Pikmi Pops

New Line: Worry Eaters



Playmobil Ghostbusters


We carry Cards Against Humanity!




Welcome to "Raff and Friends." We are a locally owned toy store located in the Eastern Hills Mall, Clarence, New York. We are committed to excellence when it comes to the products for you and your family. 

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the entire family.

Raff and Friends is a locally owned toy store located in the  Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading toy companies. 

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 and visit our website at


Staff Favorites


Locker Ladder

Cards Against Humanity

Award Winners

Purple Shimmer


Frida’s Fruit Fiesta Game™

Raff and Friends


Raff's Magic Touch

Raff & Friends Coloring Book