Store Hours: Monday-Saturday 10am-8pm Sunday 12pm-5pm

Welcome to Our Online Toy Store!

Donation period November 6 - December 15

Donate new toys and games at Raff and Friends for Totally Buffalo's Hope for the Holidays!

Donations will be given to patients at Oishei Children's Hopsital and other disadvantaged kids in WNY. There is a barrel outside our store's entrance where you can place your donations! 

For more information you can go to:



Come into the store and create your very own Holiday Wish List! 

Similar to our Birthday Wish Lists, customers have the ability to select the items they would like to receive this holiday season so family, friends and Santa know what they would like. 

It is so simple! Stop by the store, ask for a box, fill the box with your items and you're done. 

Staff will then place all the items you selected into an ONLINE Wish List on our website and have a printed copy available for in-store shoppers. Items will then go back on the floor. Due to high demand during the holiday season items are NOT able to be held or reserved so items on your list are not guarenteed to be in stock. 

Stop in to create your holiday wish list today!!


Raff & Friends is officially HIRING!! We are looking for friendly, outgoing, hard working, honest and committed individuals. Gift wrapping skills are a plus. At Raff & Friends we are committed to treating every customer as a unique individual and strive to help each person find their perfect gift or item with a friendly smile.

MUST Be Available On Weekends!

Shifts Available: Part Time Days

Anyone interested must come to the store to pick up the application. Please call for questions. 



Upcoming Birthday or Celebration?

Come into Raff and Friends to create a physical WISH BOX of items you or your child would like and then WE will create a Wishlist for your child on our website from their selections!

(Click the photo below for more information on Wishlists.)

Call or stop in to ask us about our Wish Boxes! 



Are you a REWARDS MEMBER yet?

- Save $10 for every $200 you spend in store

- Once a month a lucky Rewards Member will be seleted to win a prize

- Added to our email list to keep up-to-date on information regarding your locally owned Raff & Friends! 

Stop by the store to sign up!

All you need is an email!


 Our Store!









 Holiday Shopping Guide

Baby (0-2)





Toddler (3-5)




Children (6-12)








Youth (13-17)






Young Adult (18+)












Welcome to "Raff and Friends." We are a locally owned toy store located in the Eastern Hills Mall, Clarence, New York. We are committed to excellence when it comes to the products for you and your family. 

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the entire family.

Raff and Friends is a locally owned toy store located in the  Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading toy companies. 

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 and visit our website at


Staff Favorites

Sensy Band

SCENTsory Snackerjack

Murder Mystery Party: Death by Chocolate

Award Winners

The Mapmaker Chronicles #2: Prisoner of the Black Hawk by A.L. Tait

Classic ABC Block Cart (UC)

Beach Collection

Raff and Friends

Raff Book Bundle

Locker Ladder - Purple

Locker Ladder - Blue