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Welcome to Our Online Toy Store!

Shop at Raff and Friends on Black Friday (November 23rd) for in store deals and discounts!! Store is open 7am-8pm!

Entire store 15% off until 1pm!! 

(some exclusions do apply)




















Toddler (3-5)





Children (6-12)





Youth (13-17)




Young Adult (18+)










Welcome to "Raff and Friends." We are a locally owned toy store located in the Eastern Hills Mall, Clarence, New York. We are committed to excellence when it comes to the products for you and your family. 

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the entire family.

Raff and Friends is a locally owned toy store located in the  Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading toy companies. 

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 and visit our website at


Staff Favorites


Fidget Cube

Charlie and the Cardboard Box by Michael DeBellis Jr.

Award Winners

Yellow - Mini Mitt

Snap Circuits SOUND

Fitz It

Raff and Friends


Raff and the Magical Tour

Locker Ladder