About Us

Check out our Locker Ladders! Perfect for organizing your books and binders!

Welcome to "Raff and Friends." We are a family owned toy store located in Clarence, New York. We are committed to excellence when it comes to the products you purchase.

 We believe that everyone has strengths, dreams, and potential. To understand that everyone is different, but very special, is true magic. Our Corporate Tag Line "The Magic is in Everyone."

Our business began with a line of children's books simply titled “Raff's Magic Touch.”

 Today's children are our greatest resource. Growing minds need encouragement and quality products designed to help you raise smarter kids. Our products have a strong emphasis on child development, child education, and character education. For children at heart, we carry a wide variety of fun and quirky games, toys, puzzles, plush, and more. 



Your party will include:

- Use of the Raff Party Room for two hours and up to 12 children.

- Story time, music and activities that match one of our fun party themes.

- Hands-on and fun staff to assist parents.

- Drinks (extra fee)

* Food, snacks and cake are the responsibility of the parent due to allergy concerns.


Party Prices:

Room Rental and Party Inclusions - $175

($75 deposit upon scheduling plus an additional $50 damage fee to be returned after room inspection. Remaining balance due prior to scheduled party.)

Bathroom Deposit - $50

(The bathroom is available for birthday parties for an additional deposit which will be returned subject to inspection. Bathroom must be cleaned and left as you found it for full deposit to be returned. The mall has bathrooms to use if you chose not to use ours.)

Drinks - TBD

(Drinks can be included for an additional fee to be determined based on type and amount.)


Birthday Wish Box:

Don't just look for ideas, but physically reserve birthday wish items in a Birthday Wish Box. Selected products will be reserved up to two weeks prior to the upcoming birthday, and will be available for wish givers to select from. This reduces the risk of duplicates and/or giving gifts only to be returned. Items can then be gift wrapped and stored at Raff & Friends until the day of the party. Each box will have the child's name and birthday date. All Birthday Wish Boxes will stay open until 2 days after the child's birthday. All remaining items will then be returned to the floor. A Wish Box insert will be available to send with your invitations to inform your party goers.


Theme Ideas Include (but are not limited to):

Sesame Street, Carnival, Curious George, Pirate, Thomas & Friends, Fairy, Storytime, Under the Sea, Playmobil, Breyer Horse, Mad Scientist, Shopkins, Calico Critters, Princess, Dinosaur, Superheroes, Spy, Community Helpers (firemen, police, etc)