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Welcome to Our Online Toy Store!

Bring in a new, unopened, unwrapped gift for Toys for Tots and Raff and Friends will match the cost of your gift with one of their own!! Let's spread some Christmas cheer to those who are less fortuante this holiday season!


Currently Out of Stock

We do have Mouth Guard Challenge!!


Pie Face Showdown Now on Sale!!!

Only $19.99!!

Come stop by Raff and Friends to write your Santa letter

(or bring in your own) and drop it in his mailbox!



Welcome to "Raff and Friends." We are a locally owned toy store located in the Eastern Hills Mall, Clarence, New York. We are committed to excellence when it comes to the products for you and your family. 

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the entire family.

Raff and Friends is a locally owned toy store located in the  Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading toy companies. 

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 and visit our website at


Staff Favorites

Spin Again

Love and Joy

Cinnamon Bun (15")

Award Winners

Word on the Street

Husker Du?

Design & Drill BrightWorks

Raff and Friends


Raff's Magic Touch

Raff & Friends Coloring Book