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Welcome to Our Store

Welcome to "Raff and Friends." We are a family owned business located in Williamsville, New York. We are committed to excellence when it comes to the products for you and your family. 

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the family

Raff and Friends is a family owned business located at Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading companies such as Melissa and Doug, Playmobil, Thomas & Friends, GUND, Educational Insights, and Winning Moves. Raff and Friends also carries the Summer Bridge Activity Books and skill builders for Pre-K thru 8th grade. They carry Locker Ladder Organizers for Middle and High School students.

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Kim has a Bachelors Degree in Education and was a teacher for seven years before becoming a full-time mom.  It was through teaching, coaching, and raising her children that she started writing children's stories, plays, and poems. In 1998, she launched a visiting author's program and in 2005 opened the Raff and Friends store.

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 or go to


Staff Favorites

Workout Chic

OgoSport RAQ

Fire Dragon (15")

Award Winners

Pop! Pop! Piano

Passenger Car (6 pack)

Farm Sound Blocks

Raff and Friends

Raff's Magic Touch

Raff and the Magical Tour

Raff & Friends Coloring Book