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Welcome to Raff and Friends

We are a locally owned toy store located in the Eastern Hills Mall, Clarence, New York. We are committed to excellence when it comes to the products for you and your family.

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the entire family.

Raff and Friends is a locally owned toy store located in the  Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading toy companies.

Come visit us!

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Raff and Friends

Raff and the Magical Tour

Raff's Magic Touch

Snowmen

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 and visit our website at raffandfriends.com.

Staff Favorites

Locker Ladder - Aqua

Clue: The Office

ICONX Hogwarts in Snow

See all our Brands

Award Winners

Butterfly Fitted Crib Sheet

Neo Tobbles

Stay-Put Rattle Set

Raff's Playland

Raff''s Playland is a creative playcenter for children to play with their caregivers.

Appropriate for ages 2-8 years old. 

There is a grocery store, police station, fire truck, animal hospital, park, library and restaurant.

Admission is $10/child and $5/adult for the day.

Packages are also available for multi-visits and families.